DIGITAL CAMPAIGN: IKEA BIG Sleepover

A great company advertising campaign! IKEA did a fantastic jog again to reach people and raise awareness of their bedding products. IKEA also used social media, such as Twitter and Facebook, to reach there target audience. One hundred lucky customers were treated to a sleepover at an IKEA store, complete with professional storytellers, manicurists, and sleep experts on hand to answer any questions the customers had.  The overall experience must have been fun, and even more importantly focused the customer on the product that IKEA was trying to market, which was their bedding products.