DIGITAL CAMPAIGN: Happy Inside - IKEA cats advert

Again IKEA knows how to reach their customer by using domestic "cats" in their commercial called Happy Inside. With simplicity, IKEA uses 100 cats to promote their products. IKEA also uses the brilliant idea to invite people on Facebook to share their ideas and pictures of their lovely pets http://facebook.com/ikeacats. I really enjoy this commercial, and the idea of using beautiful cute cats wins my heart for sure. IKEA did a fantastic job with this marketing campaign.