Not only is it important to use SEO strategies to drive customers to your website, it is also important to use SEO strategies to promote a company's brand. Many current branding strategies are useful, including the volume of search queries for brand, brand mentions on other websites or social networks, and the amount of branded-anchor text links directing users to a site. The advent of top-level domains (TLDs) will also be an effective strategy to create a strong brand presence. Additionally, establishing quality customer service is always a great branding tool.
Resources:
http://technorati.com/business/article/branding-in-seo-the-big-shift/page-3/
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