Branding in SEO – The Big Shift in Online Marketing

Not only is it important to use SEO strategies to drive customers to your website, it is also important to use SEO strategies to promote a company's brand.  Many current branding strategies are useful, including the volume of search queries for brand, brand mentions on other websites or social networks, and the amount of branded-anchor text links directing users to a site.  The advent of top-level domains (TLDs) will also be an effective strategy to create a strong brand presence.  Additionally, establishing quality customer service  is always a great branding tool.

Resources:  http://technorati.com/business/article/branding-in-seo-the-big-shift/page-3/

DIGITAL CAMPAIGN: Happy Inside - IKEA cats advert

Again IKEA knows how to reach their customer by using domestic "cats" in their commercial called Happy Inside. With simplicity, IKEA uses 100 cats to promote their products. IKEA also uses the brilliant idea to invite people on Facebook to share their ideas and pictures of their lovely pets http://facebook.com/ikeacats. I really enjoy this commercial, and the idea of using beautiful cute cats wins my heart for sure. IKEA did a fantastic job with this marketing campaign.

Building Brands Using SEO

The article "Building Brands Using SEO", written by Golden Ashby, and posted as a blog entry at www.sfama.org, has some very useful advice on how to use SEO strategies to drive your website to the top of search results.  The author stresses the importance of site speed, engaging content, kewords, website optimization, domain structuring, real-time search reputation management, link building, and brand awareness as effective measures that will ensure your website's success.

Resources: http://sfama.org/?p=1490

DIGITAL CAMPAIGN: IKEA BIG Sleepover

A great company advertising campaign! IKEA did a fantastic jog again to reach people and raise awareness of their bedding products. IKEA also used social media, such as Twitter and Facebook, to reach there target audience. One hundred lucky customers were treated to a sleepover at an IKEA store, complete with professional storytellers, manicurists, and sleep experts on hand to answer any questions the customers had.  The overall experience must have been fun, and even more importantly focused the customer on the product that IKEA was trying to market, which was their bedding products.