Branding in SEO – The Big Shift in Online Marketing

Not only is it important to use SEO strategies to drive customers to your website, it is also important to use SEO strategies to promote a company's brand.  Many current branding strategies are useful, including the volume of search queries for brand, brand mentions on other websites or social networks, and the amount of branded-anchor text links directing users to a site.  The advent of top-level domains (TLDs) will also be an effective strategy to create a strong brand presence.  Additionally, establishing quality customer service  is always a great branding tool.

Resources:  http://technorati.com/business/article/branding-in-seo-the-big-shift/page-3/

DIGITAL CAMPAIGN: Happy Inside - IKEA cats advert

Again IKEA knows how to reach their customer by using domestic "cats" in their commercial called Happy Inside. With simplicity, IKEA uses 100 cats to promote their products. IKEA also uses the brilliant idea to invite people on Facebook to share their ideas and pictures of their lovely pets http://facebook.com/ikeacats. I really enjoy this commercial, and the idea of using beautiful cute cats wins my heart for sure. IKEA did a fantastic job with this marketing campaign.

Building Brands Using SEO

The article "Building Brands Using SEO", written by Golden Ashby, and posted as a blog entry at www.sfama.org, has some very useful advice on how to use SEO strategies to drive your website to the top of search results.  The author stresses the importance of site speed, engaging content, kewords, website optimization, domain structuring, real-time search reputation management, link building, and brand awareness as effective measures that will ensure your website's success.

Resources: http://sfama.org/?p=1490

DIGITAL CAMPAIGN: IKEA BIG Sleepover

A great company advertising campaign! IKEA did a fantastic jog again to reach people and raise awareness of their bedding products. IKEA also used social media, such as Twitter and Facebook, to reach there target audience. One hundred lucky customers were treated to a sleepover at an IKEA store, complete with professional storytellers, manicurists, and sleep experts on hand to answer any questions the customers had.  The overall experience must have been fun, and even more importantly focused the customer on the product that IKEA was trying to market, which was their bedding products.

What's New In SEO?

Improving your SEO plays an integral part in having a successful website.  A useful set of SEO tricks and tips can be found at www.seoandso.com.  Your website's ability to be listed at the top of users' search requests usually  has a direct correlation to the website's success.  There are many parameters that dictate how your website will be interpreted when a user searches using words that reflect the true nature of your business.  It is the goal of www.seoandso.com to assist you and provide creative solutions to bring your website to the top of search resuts.

Resources: http://www.seoandso.com/NewInSEO.asp

Digital Campaign: At IKEA every day is different

IKEA use an outstanding approche. From their product design to their sustainable business initiatives, they are innovative and strategic. A great concept by Lemz is pretty much ‘what you see is what you get’ though. The medium (usage) is the message; 365 different commercials in one year does give the impression that IKEA is a dynamic store with endless amounts of different products. 

10 Awesome all-time wordpress SEO plug-ins

Web developers using Wordpress have increased substantially.  If you want your blog to rank highly, it is important to employ effective search engine optimization (SEO) strategies.  There are some very effective SEO plugins which can increase traffic to your blog, and some of these are defined here.

The All in One SEO Pack is a tool that automatically optimizes the Wordpress blog for search engines.  It automatically optimizes titles and Meta tags, and avoids duplicate content found on wordpress blogs.  Google XML Sitemaps generates an XML site map, which enables search engines to see the complete structure of the site and retrieve it more effectively.  The tool known as the Platinum SEO Pack is similar to the All in One SEP Pack, in that it optimizes post and page for search engines and generates all SEO relevant Meta Tags automatically.

Wassup is a tool which tracks your visitor statistics and behavior.  It can track visitors in real time, and is quite customizable.  WordPress SEO by Yoast is a very comprehensive plugin.  It includes Taxonomy title and Meta description support, Google search result snippet previews and breadcrumbs support.  WP Minify is a very useful plugin that helps improve page load times.  SEO Friendly Images optimizes images for SEO purposes.

SEO Smart Links brings automatic SEO benefits to your site.  The plug-in can automatically link keywords and phrases in posts and comment with corresponding posts, pages, categories and tags on the blog.  SEO Ultimate gives you complete control over title tags, no index, meta tags, slugs, autolinks, 404 errors, etc.  And lastly, HeadSpace2 SEO is a complete Meta data manager that allows fine-tuning of an SEO site.


Resources:  http://smashingshare.com/2010/12/13/10-awesome-all-time-wordpress-seo-plug-ins/